The UK’s only free Bollywood movie channel, Rishtey Cineplex has launched on the Sky platform this morning.
With UMP Movies exiting from the UK market earlier today, Rishtey Cineplex has been added in its place on Sky channel 797.
The channel will air audience favourites like, ‘Bajirao Mastani’, ‘Airlift’, ‘Pyaar Ka Punchnama 2’, ‘Kapoor and Sons’, ‘Ki & Ka’ and upcoming films like, ‘Force 2’, ‘Ae Dil Hai Mushkil’ amongst others. Judging by its programming line-up, Rishtey Cineplex UK will air movies in three-hour blocks starting at 06:00, going through to 09:00, 12:00, 15:00, etc. Some of its primetime movies at 21:00 will air commercial free. It premieres ‘Ki & Ka’ this Sunday night at 19:00.
Raj Nayak, CEO, Hindi Mass Entertainment, Viacom18, said, ���Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel�۪s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”
Rishtey Cineplex will also begin official BARB reporting from today.
Rishtey Cineplex will also launch on Freeview in the coming days. It will not be available on Virgin Media but may launch at a later date.