The Indian version of Endemol’s top rating show ‘Big Brother’ is to commence in November, according to reports.
Online portal IndianTelevision is reporting the show will have twelve celebrities from the film, television, music, modelling and sports frat under house arrest for 100 days and that too under constant surveillance by 35 cameras.
Some of the personalities that the channel is in talks with are Pooja Bedi, Simone Singh and Arshad Warsi, to name a few.
‘Big Brother’, which contributes to over 25 per cent of Endemol’s revenues internationally, also has a lot of scope for spin-off segments. “We can have segments with psychiatrists talking about the behaviour of people who are participating in the show. There will also be an eviction talk show, wherein people who are voted out in each episode can speak about what transpired inside and why they feel they were voted out. More such spin-offs on the show like ‘Big Brother’s Little Brother’, ‘Big Brain’ and ‘Big Mouth’ will also be there,” says Endemol India managing director Rajesh Kamat.
To bring to our readers attention, the news about ‘Big Brother’ starting on Indian TV was reported first exclusively on BizAsia.co.uk earlier this year.
Sony Entertainment Television Asia will broadcast the programme. The channel has been trailing behind STAR Plus and ZEE TV in third place and so is in the process of launching more new shows. The shooting of ‘Fear Factor 2’ has already begun. The first series proved immensely popular. Another big reality show ‘Extreme Makeover’ is set to go live early next year. The channel is also pinning hopes on its new cricket acquisition. It will telecast the ‘Champions Trophy’ in October this year and the cricket world cup next year.