Reliance Broadcast Network Ltd (RBNL) will be relaunching its recently acquired music channel from Cinestar Advertising Pvt Ltd.
Imagine Showbiz as it is currently known will be renamed and repositioned as a full-on music channel. It will also mark Reliance’s foray into the Hindi broadcasting spectrum.
Initially the company had planned to launch a music channel but later opted to acquire Imagine Showbiz as a quicker growth trajectory.
Recently, Cinestar bought the entire stake of 51 per cent from its JV partner Turner International, a Time Warner company.
“The acquisition gives us bundling opportunity to cover the entire spectrum of advertisement, and we will be focusing on mass-based brands,” Mr Tarun Katial, RBNL’s Chief Executive Officer, told Business Line.