Reliance Jio strikes five-year deal with Star India for live cricket content

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Reliance Industries’ Jio has agreed a five-year deal with Star India for India cricket matches being streamed on JioTV and Hotstar in India.

The partnership will give JioTV access to T20, One Day Internationals (ODI), International Test Cricket, and Premier Domestic Competitions of the BCCI.

Jio Director Akash Ambani said, “Jio continues to bring the most exclusive content to its users, this time around through the JioTV app. Cricket is not just played, its worshipped in India. Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content. With this partnership, we intend to address both these objectives of providing the best sporting content with the best digital infrastructure to the Jio users. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days.”

“Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the property that we have applied to other sports in the last few years. And, with a new partner in Reliance Jio, we will have even more opportunities to raise the bar for cricket fans,” added Star India MD Sanjay Gupta.

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