Reliance India set to enter sports broadcasting?

Reliance Industries is reportedly planning to enter sports broadcasting via Network18 Group and Reliance Jio.

Exchange4Media reports that their first major acquisition bid could be for the Indian Premier League (IPL) media rights. The process is likely to begin at the end of this year.

The report adds that the media giant has already begun building its sports broadcasting team, with top executives being lured from rival networks. Recently, Disney+ Hotstar SVP & Head of Advertising, Gulshan Verma joined JioAds as CEO.

The sports channel could be launched through Network18’s broadcasting subsidiary, TV18, which is the majority stakeholder of Viacom18. Viacom18, which is a 51:49 JV between TV18 and Viacom.

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