Ranveer Singh has rejoiced in the rise of Hindustani rap, which has quickly spread across the continent.
And certainly Singh has backed his love for the new genre by founding an independent music record label, named ‘IncInk’, which seeks to present a new generation of talent to a mainstream audience.
Asked about this topic, Singh was cited in DNA as saying, “The time of Hindustani rap/hip hop has come and this is the much-needed explosion in the music scene of India. These are exciting times for original music in India and rap/hip-hop is a huge refresher. Hindustani Rap/hip hop is no longer an underground music scene. It has become the language of the youth and it is the biggest thing happening in Indian culture today.”
Continuing, Singh observed, “India has always produced spectacular original content and now is the time for rap/hip hop and the incredible artists whose poetry is speaking of a revolution. They are the poets of our generation and the youth is listening to what they have to say. Hindustani Rap/hip hop is here to stay and it is the voice of India that you can’t just ignore.”
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By Arjen Gill