Ranveer Singh: ���I love pushing the envelope�
Ranveer Singh has always been known to stand out from the crowd.�� Interestingly, the popular actor took quite some time to zero in on a product he would like to associate his name with, before having become the brand ambassador for Durex condoms earlier this year.�� He says that despite having had many endorsement offers, he wanted to do something out of the box because he enjoys pushing the envelope.
���One day as I was travelling, I saw billboards with faces of stars. ��I thought: People are selling everything, why aren�۪t they advertising condoms? ��We have evolved as a society, but sex is still looked at as a dirty and taboo topic��_ So I thought of approaching the condom brand I use. ��It was my idea��_ I am glad that it was my first ad because advertisements are part of your equity��_ I love pushing the envelope. It gives me a high,� Singh said in an interview with Mid Day.
Singh will next be seen on the big screen in Yash Raj Films and Shaad Ali�۪s ��Kill Dil�۪.�� The film, also starring Govinda, Ali Zafar and Parineeti Chopra, is slated to release 14th November.
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