Acclaimed actress Rani Mukerji is going the extra mile to spread the sensitive message of her forthcoming film ‘Hichki’. She has devised a plan that will see her promoting the film in five different local languages in an attempt to reach out to more audiences and inform them about this special film.
“Rani will be promoting the film in Marathi, Bengali, Punjabi, Hindi and Bhojpuri to reach out to as many audiences as possible. She believes in the message ofHichki and she is leaving no stone unturned to talk to as many people as possible. This local language promotional plan will see Rani record innovative TV content in five local languages to make the film even more relevant in these markets,” says an informer.
Mukerji herself explains, “Hichki is a story that has inspired me as an actor and as a person – to do my best and reach out to as many people as possible. I feel the responsibility to talk about the important matters that Hichki is trying to tell. The more people I can spread the message to, the better. Hichki focuses on turning a weakness to one’s advantage against all odds. It talks about discrimination, prejudice, and social stigma and how we can overcome them with positivity and a lot of hard work. Hichki is an extremely relevant film and it attempts to make our world a better place.”
Directed by Siddharth P Malhotra and produced by Maneesh Sharma, ‘Hichki’ is set to touch the hearts of audiences when it releases on 23rd February 2018.