News has it that Ranbir Kapoor’s ‘Besharam’ will be clashing with Salman Khan’s ‘Mental’ at the box office in October. However, the former has struck up a special deal to ensure he has the upper hand come the release date.
Apparently, the makers of ‘Besharam’ have booked 2nd October for release, as have the ‘Mental’ team. However, the producers of the former have also talked Pepsi into partnering the film. Kapoor is, of course, their brand ambassador so the deal seems to be fair all round.
An source close to Kapoor spoke to Mid-Day, “Salman۪s next film directed by Sohail Khan is slated for an October 2 release. And this was after Ranbir۪s producers had already secured the date as theirs. Abhinav Kashyap, who has directed RK۪s next, also had an alleged showdown with the Khans regarding Dabangg 2”.
Another insider also commented, “Ever since Salman booked October 2, Ranbir and his team have been trying everything possible to add muscle power to their project. The cola company has paid a whopping amount of Rs 8 crore to officially partner the film. This will include in-film branding and other marketing activities during its release”.
Well, it certainly seems that the box office will hot up come October!