Rajesh Roshan questions Apple on usage of Dum Maro Dum in new commercial

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Renowned music composer Rajesh Roshan is thrilled to see RD Burman’s ‘Dum Maro Dum’ being used in the commercial for the new Apple iPhone. However, he also asked the question on who benefits financially from it.

“Pancham Da is no more. But Asha ji who sang the number to eternal fame must get royalty for it. That’s the least bit of courtesy one can expect from a multinational,” Roshan said.

He added, “Well, firstly it mentions the God Lord’s name prominently… ‘bolo subah sham hare Krishna hare Rama’. Secondly, it’s the genius of Pancham Da at work here. It’s a huge hit song, cutting across barriers of language, race and culture.”

The composer also felt the Apple version of the song had not done justice to the original version, reports Spotboye. “They should’ve worked harder on it. It is very poorly done. What Pancham Da did in Dum Maro Dum 40 years ago is beyond a miracle. He was way ahead of his times,” he concluded.

Apple launched several new models of its brand new iPhone 13 line up during a live event last week. Bollywood fans quickly pointed out that ‘Dum Maro Dum’ from ‘Hare Krishna Hare Ram’ (1971) played during the event as the speakers revealed the latest handset.

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