Rajesh Iyer moves from Colors to ZEE India

ZEE Entertainment Enterprises Limited (ZEEL) has confirmed the appointment of Rajesh Iyer as Business Head ��� New Initiatives.

He will be responsible for the overall functioning of New Initiatives – Hindi Broadcast and will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL. Iyer�۪s appointment is with effect from today, 19th March 2014.

Ranga said, ���Rajesh is a superior talent with a marketing approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. The ZEE family welcomes Rajesh and wishes him all the success.�۝

Iyer commented on his new role, ���I have always admired the ZEE Group, which has been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I look forward to developing and strengthening the brand.�۝

Iyer brings with him over 13 years of experience in the areas of marketing and business. His last assignment was as Vice-President ��� Marketing at Colors, Viacom 18�۪s Hindi GEC, where he set up the marketing operations including teams and processes, and planned and implemented the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with Star India on Star Plus, Interactive Services and Content & Communication for Star Movies and Star World.

Iyer has also worked with Ambience Publicis and Ogilvy & Mather.