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RAJAR: Sunrise Radio National loses 35k listeners in Q4/22 data

Sunrise Radio National lost a significant number of listeners in Q4/22 data published by RAJAR.

The popular station was down by 35,000 listeners with a weekly reach from 348,000 to 313,000. Locally, Sunrise Radio in London also declined with a weekly reach of 164,000 – down from 176,000.

However, Sunrise Radio National’s average hours per listener was up from 3.6 to 4.3.

The BBC Asian Network held on to the lead as the UK’s top Asian radio station albeit a decrease in its weekly reach. The station was down from 476,000 to 460,000. Its average listening hours increased from 5.4 to 6.0.

Also read, Panjab Radio rejoicing with impressive surge in Q4/22 data.