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RAJAR: Sunrise Radio holds on to lead; Lyca Gold continues upward trend

Sunrise Radio held on to the lead in the UK commercial radio sector, whilst newly launched Lyca Gold continued to attract new listeners, according to RAJAR data for Q1/22.

Nationally, Sunrise Radio grew with a weekly reach jump from 365,000 to 385,000 – average hours per listener were at 4.1 hours, slight drop from 4.2 hours. Similarly, in London, Sunrise Radio grabbed the largest audience with an increase from 163,000 to 186,000 weekly reach. Its average hours per listener were up from 3.2 to 3.3.

Tony Lit, MBE, MD Sunrise Radio said, “With the release of RAJAR Q1 2022 this morning, the team and I are delighted to announce that once again Sunrise London and Sunrise National have delivered a great set of results increasing the Sunrise audience both in London and nationally. RAJAR Q1 2022 confirms Sunrise Radio as London’s and the UK’s Number 1 commercial Asian radio station.

In London alone Sunrise has more than double the weekly audience of its nearest commercial Asian radio competitor.

I would just like to thank all the very loyal Sunrise Radio listeners, our commercial partners and my talented team of Radio Presenters who have been the absolute front line for the British Asian community during what has been a very tough two years for us all. They have kept our listeners entertained and informed; and not forgetting my Commercial, Production, Traffic and IT Teams for always keeping things ticking over, thank you.”

Lyca Radio and Lyca Gold’s listenership has increased in Q1/22 data released by RAJAR. Lyca Radio’s weekly reach went up from 73,000 in Q4/21 to 78,000 over the past three months. Listeners are also tuning in longer with average listening hours up from 2.4 to 3.2 hours.

Meanwhile, Lyca Gold continues to lead with highest average hours per listener than any other UK Asian radio station. Its weekly listeners stood at 7.0 – slightly down from 8.2 in Q4/21. However, the station’s reach has shot up from 68,000 to 82,000 weekly reach figures.

Elated with the results, Raj Baddhan, CEO, Lyca Media said, “We are very pleased with the performance of Lyca Gold – it has the highest average hours per listener than any other UK Asian radio. Within a year of its existence, Lyca Gold has made a huge impact as the UK’s first and only retro Asian music station. We’re very excited about the journey ahead for Lyca Gold.

With Lyca Radio, we’ve seen a steady increase in weekly reach figures. We know listeners have been making the switch to Lyca Radio and we’re continuing to make tweaks to further enhance the listening experience. The next six months are going to be the best yet, so watch out for some huge announcements in the coming days. I’d like to thank our commercial friends, well-wishers and listeners for choosing and supporting Lyca Radio and Lyca Gold. Furthermore, a huge thanks to my team for the continuous hard-work and effort.”

Panjab Radio’s weekly reach was down from 59,000 to 42,000. Its average hours per listener were down also slightly from 4.0 to 3.9. Panjab Radio’s sister station, Asian FX has ceased reporting RAJAR data.

BBC Asian Network added new listeners with its audience increasing from 489,000 to 505,000, whilst average hours per listener were up from 4.7 to 5.2 – making the BBC Asian Network the No.1 Asian radio broadcaster in the UK.

Amrit Basran, CEO, Panjab Radio said, “The latest Panjab Radio RAJAR figures are not the set I hoped for in my second week and certainly do not reflect our streaming data. I am fully confident that changes already in place will see a bigger and improved Panjab Radio moving forward.”

Other UK based Asian radio stations such as Radio XL in Birmingham, Sabras Radio in Leicester, Asian Sound in Manchester, Sunrise Radio in Yorkshire and other digital and community Asian radio stations do not subscribe to RAJAR.