RAJAR: Sunrise Radio continues to dominate London market

Lakh Baddhan

Senior Editor


Sunrise Radio continued to dominate the Greater London market with nearly three times the weekly reach of its closest rival, according to RAJAR data for Q3/19.

Sunrise Radio reported 228,000 listeners tuning in per week during this period. That was up from 218,000 listeners in Q2/19. Its listening hours also increased from 3.4 to 3.9 hours in Q3/19. It held on to the most market share with 0.4% – same as the previous quarter.

Lyca Radio’s weekly reach was up slightly from 81,000 listeners to 83,000 listeners in Q3/19. However, the station suffered a setback with listeners tuning in less from 3.9 hours to 2.8 hours in Q3/19. Its share also dropped from 0.2% to 0.1%.

Lyca Media’s second station, Dilse Radio witnessed a jump with 23,000 new listeners tuning in during this period. Its weekly reach was up from 56,000 listeners to 79,000 listeners. Its listening hours fell though from 6.8 to 6.0. Its share stayed static at 0.2%.

Panjab Radio, which at the time reported just data for the North London area, will from next year have data published for its new 558AM Greater London frequency. Its weekly reach dropped from 92,000 listeners to 83,000 listeners. The station saw its hours increased with listeners tuning in longer from 3.8 hours to 4.4 hours. Its share was unchanged at 0.2%.

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RAJAR: BBC Asian Network slides but holds on to No.1

Other UK based Asian radio stations such as Radio XL in Birmingham, Sabras Radio in Leicester, Asian Sound in Manchester, Sunrise Radio in Yorkshire and other digital and community Asian radio stations do not subscribe to RAJAR.