RAJAR Results: Sunrise Radio continues lead
RAJAR results for quarter ending September 2008 have put Sunrise Radio on top for the second quarter running.
National
Official data provided by the listening measuring body has Sunrise Radio standing with a 489,000 weekly reach, which is a slight dip from last quarter’s 502,000.
In comparison to its closest “~” rival, BBC Asian Network has suffered yet another fall in ratings. Its weekly reach, which previously stood at 473,000, has dwindled to 419,000.
Sunrise Radio’s share in the surveyed market area has remained unchanged with 0.3%. Number of hour�۪s listeners tuning in has had a drop from 8.5 hours in the last quarter to 5.8 hours as it stands today. The BBC Asian Network on the other hand has had listeners tuning in for about the same time as the last quarter with 6.7 hours (previous 6.8). Its share in the market remains steady at 0.3%.
When comparing data for Sunrise Radio and the BBC Asian Network to what it was six months ago, the former has shed 25,000 listeners. However, rather more concerning news comes for the Asian Network as a huge 116,000 listeners have deserted the station.
Local
In Greater London, Sunrise Radio has had a small dip in its weekly reach. From 368,000 previously to 345,000 listeners today. The number of hours listeners tuning in to the station remains close to its previous quarter – 6.1 hours (previous 6.2).
The adult contemporary speech orientated station from the Sunrise Radio Group, Kismat Radio, has added 6,000 listeners since the last quarter. It now stands with an audience of 76,000. This is an 8,000 increase within the last six months. Listeners are tuning in for longer too, its number of hours stand at 7 hours and share in the market unchanged at 0.3%.
Punjabi Radio, known formerly as Yarr Radio has witnessed a growth of 7,000 listeners. It remains to be seen whether the name change will have a good impact on the station as a whole. The station has a weekly reach of 25,000. Listeners are tuning into the DAB-only station for 4.3 hours per week.
Bad news for Club Asia, its weekly reach has dropped yet again. After climbing back up in the last quarter to 198,000, this time around its reach has dropped to 184,000. Club Asia has lost 14,000 listeners in just three months. Its share in the surveyed area has fallen slightly too from 0.6% to 0.5%.
Other UK based Asian radio stations such as ZEE Radio in London, Panjab Radio in London, Radio XL in Birmingham, Sabras Radio in Leicester and Asian Sound in Manchester do not subscribe to RAJAR.
