RAJAR: Q4/11 London Breakfast shows data

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Sunrise Radio has the biggest Breakfast show audience despite it losing 49,000 listeners over the past six months.

According to official data from RAJAR, Sunrise Radio’s Breakfast show with Andy Gill has a weekly reach of 129,000 – down from 143,000 in Q3/11.

Buzz Asia has the next biggest Breakfast show – surprisingly bigger than Kismat Radio’s. The youth station’s flagship hosted by Doni Brasco has a weekly reach of 47,000 – same as the previous quarter.

Kismat Radio’s tumbling audience has also affected the station’s Breakfast show with just 34,000 listeners now switching on for presenter Pam Sandhu. The show has increased its listenership by 1,000 over the past three months.

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