RAJAR: Q3/12 London Breakfast shows data

The Sunrise Radio Group has delivered disappointing figures in the third quarter of 2012. London breakfast shows data also have witnessed a dramatic loss in listenership.

The ‘Sunrise Radio Breakfast Show’ hosted by Andy Gill has lost a huge 48,000 listeners during the three months. Over a whole year, the show has lost 38,000 listeners.

Buzz Asia’s morning show with Doni Brasco is the network’s second most listened to, however it too has lost 15,000 listeners. When looked at data from a year ago, Buzz Asia’s breakfast show has lost 7,000 listeners.

Kismat Radio has gone down from 38,000 in the previous quarter to just 23,000 in this quarter – a loss of 15,000 listeners. Over a year, the flagship show has lost 10,000 listeners.