RAJAR: Q3/11 London Breakfast shows data

From this quarter onwards, BizAsia.co.uk will bring you data for the ‘Breakfast’ slot on London Asian radio stations.

Starting with Q3/11 data, Sunrise Radio has the biggest audience for its Breakfast show with Andy Gill. The station’s show has a reach of 143,000 but that’s a 70,000 loss from the previous quarter.

In second place surprisingly is Buzz Asia’s Breakfast show with a reach of 47,000, despite the station having a weekly reach of 101,000 in this quarter.

In third is Kismat Radio’s Breakfast show with just a 33,000 reach. However, compared to data for this time last year, the station has lost 62,000 listeners. Last year it had a reach of 95,000.