RAJAR: Panjab Radio rejoices with impressive surge in Q4/22 data
Panjab Radio is celebrating this morning after a huge surge in its listening figures published by RAJAR for Q4/22.
The London based station registered a weekly reach of 111,000 – up from 92,000 in Q3/22. Its average hours per listener shot up significantly from 3.6 to 10.8. Its listening share in the survey area naturally increased from 0.2% to 0.6%.
Expressing his excitement at the set of results, Surjit Singh Ghuman MBE, Managing Director of Panjab Radio said, “The release of RAJAR Q4 2022 data this morning shows Panjab Radio further increasing both its reach and listening hours in London. Since RAJAR Q3 22, weekly reach of all adults aged 15+ has increased by 21% to 111,000. With average hours per listener increasing to 10.8 making Panjab Radio, London’s most listened to South Asian commercial radio station.
Our continued investment and overhaul of our programming in 2022 is beginning to pay dividends with our listeners’, this coupled with our continued support of the community as a provider of trustworthy information and advice is proving that entertainment and relevant counsel is the pathway to success. Thank you to Amrit Basran, Panjab Radio CEO and my team’s effort, our listeners, and our advertisers for their continued support.”
Sunrise Radio’s weekly reach was down by 12,000 in Greater London with Q4/22 putting the station at 164,000 – down from 176,000 in the previous quarter. Its average hours per listener was up 3.3 to 4.2 hours.
Tony Lit, MBE, MD Sunrise Radio said, “With the release of RAJAR Q4 2022 this morning, Sunrise Radio is once again confirmed as the UK’s unchallenged leader in commercial Asian radio, both nationally and in London.
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In London alone Sunrise delivers 47% more weekly audience compared to its nearest commercial Asian radio competitor and Sunrise is the only national commercial Asian radio service. Listening hours are up on both Sunrise London & Sunrise National.
Once again a big thank you to Sunrise Radio’s loyal listeners, our commercial partners and my Sunrise Radio team. We’re all working hard to keep our listeners entertained and informed with the best of Bollywood and Desi Asian Beats, with lots of great competition prize giveaways and concert collaborations with your favorite artists, all coming this year, so stay tuned and enjoy.”
Also in Greater London, Lyca Radio shed 1,000 listeners with a weekly reach of 68,000 – down from 69,000. Its average listening hours per listener were up from 4.1 to 4.4. Sister station, Lyca Gold – the UK’s first and only retro Asian music station registered a weekly reach of 52,000 – up from 48,000. Its average hours per listener were down from 7.5 to 4.9.
Raj Baddhan, CEO of Lyca Media said, “We’re pleased to see that both Lyca Radio and Lyca Gold have maintained their positions with consistent figures. Not only have our listening hours increased on Lyca Radio but our weekly reach on Lyca Gold has seen an upward trend. Our work continues with some exciting news planned to coincide with Lyca Radio’s ninth anniversary this week. A huge thanks to our listeners, my brilliant team and of course our commercial family who have put the trust in Lyca Radio and Lyca Gold.”
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