Panjab Radio emerged as the No.2 commercial Asian radio station, behind Sunrise Radio, after it delivered bigger weekly reach figures in latest RAJAR data for Q2/19.
Panjab Radio, which is a national service, only had the London area measured by RAJAR. The station broadcasts on 1584AM in North London and on DAB digital radio. However, from today, Panjab Radio will broadcast London-wide on its new frequency 558AM, competing directly with old rivals, Sunrise Radio, Lyca Radio and Lyca Dilse.
In latest figures, Panjab Radio registered a reach of 92,000 listeners, with its listening hours standing at 3.8. In the previous quarter, Panjab Radio’s national figures were at 163,000 listeners, with listening hours recorded at 2.3 hours. Its share was at 0.2%.
Surjit Singh Ghuman MBE, Managing Director of Panjab Radio told BizAsiaLive.com, “I am pleased to announce that Panjab Radio is now London’s second highest reaching Asian station. The current data is based on our existing transmitter, 1584AM, North London only. As of today 1st August 2019 Panjab Radio will be moving from 1584AM to 558AM and transmitting London-wide. It fills me with great confidence that we will achieve growth in the RAJAR results next quarter.”
Comparatively, Lyca Radio and Lyca Dilse delivered 81,000 listeners and 56,000 listeners respectively. While Lyca Radio was down from 88,000 listeners in the previous quarter, Lyca Dilse remained unchanged at 56,000 listeners. Lyca Radio’s listening hours were down from 4.3 hours to 3.9 hours. Lyca Dilse similarly was up from 6.8 hours to 7.0 hours. Both stations clocked up a share of 0.2%.
London market leader, Sunrise Radio stayed firm in pole position with a reach of 218,000 listeners in Q2/19. It added 45,000 listeners during the past three months, jumping from 173,000 listeners in Q1/19. Sunrise Radio recorded listening hours of 3.4 hours – down from 4.3 hours in the previous quarter. Its share remained unchanged at 0.4%.
Other UK based Asian radio stations such as Radio XL in Birmingham, Sabras Radio in Leicester, Asian Sound in Manchester, Sunrise Radio in Yorkshire and other digital and community Asian radio stations do not subscribe to RAJAR.