RAJAR: London Breakfast shows data

RAJAR: Online & digital radio listening increases
RAJAR: Online & digital radio listening increases

The latest RAJAR figures for Quarter 2 of 2012 show that listening to radio via a digital platform in terms of weekly reach has increased by 10% year-on-year, with 24.2 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Internet) each week (up from 22.1 million in Q2, 2011).

DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 63.8% of all digital hours. Listening via DTV (digital television) is down 5.9% however listening online has recorded an increase of 37% year-on-year.

The data released by RAJAR today also records that 18% of adults aged 15+ listened to the radio via a mobile phone, up 24% year on year (c.f. 14% in Q2, 2011). In the Over 25۪s demographic 15% say they have listened to the radio via their mobile phone. This is a new record and is up more than a quarter from the same period the previous year (c.f 11.4% Q2, 2011). In the 15-24 demographic over a third or 35% of those surveyed now claim to have listened to the radio in this way with 17.4% stating they listen at least once a week and 4.1% doing so every day.