RAJAR: Digital listening goes up

RAJAR has announced today that 46.6 million adults or 89% of the adult (15+) UK population tuned in to their selected radio stations in the third Quarter of 2012. This is down by approximately 500,000 adults on the same quarter of the previous year (Q3, 2011).

The total number of hours listened to radio is 1.02 Billion, down 5% compared to the equivalent quarter in 2011 which remains the highest ever total hours recorded over one quarter since 2007.

Listening to radio via a digital platform in terms of weekly reach* has increased by 5% year on year, with 23.9 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.8 million in Q3, 2011).

Digital listening hours for Q3 2012 increased 6% from 304 million hours in Q3 2011 to 320 million hours in this Quarter. DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 65.2% of all digital hours. Listening via DTV (digital television) is down 1.8% Year on Year. However, listening online has recorded an increase of 7.7% Year on Year.