RAJAR: BBC Asian Network loses nearly 40k; Panjab Radio adds 20k
The BBC Asian Network nearly 40,000 listeners each in latest official radio listening data for Q3/24.
Figures published today by RAJAR kept the BBC Asian Network at No.1 as the UK’s leading Asian radio broadcaster with 609,000 – down by 35,000 from 644,000. Meanwhile, Sunrise Radio National added 11,000 listeners, taking its reach to 370,000.
Sunrise Radio in Greater London added 5,000 in its weekly reach – up from 146,000 to 151,000. Its average listening hours per listener remained at 4.2m while Sunrise Smooth was up by 6,000 from 38,000 to 44,000.
Tony Lit MBE, Managing Director of Sunrise Radio and Sunrise Radio Smooth, comments, “We are all delighted with the results for Rajar Q3 2024, released this morning. Reporting that all three of our radio stations, Sunrise Radio National, Sunrise Radio London and Sunrise Smooth London have all increased their audience reach, and we maintain the position of the UK’s Number One and the Largest Asian Commercial Radio Station. Sunrise Radio celebrates its 35th Birthday on the 5th November and we would like to express our heartfelt thanks to all our loyal listeners, commercial partners and the magnificent Sunrise Team. Next up is your new National Radio Station coming very soon – I’ll keep you posted.”
Panjab Radio witnessed an incline with its reach up by 22,000 from 82,000 to 104,000. Its average listening hours per listener dropped from 8.9 to 6.4.
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Surjit Singh Ghuman MBE – Managing Director, Panjab Radio said, “Following the release of the latest RAJAR quarterly data, I am delighted to report amazing growth for Panjab Radio, our weekly reach has increased by a massive 27% from 82,000 to 104,000 15+ adults and our listening hours are still higher than any of the other Asian Stations, with listeners tuning in for an average of 6.4 hours to our engaging and relevant content, making us the Number 1 most listened to Asian station. It’s gratifying that our continued investment in our programming continues to reap rewards.”
Also in Greater London, the Lyca Group consisting of Lyca Radio and Lyca Gold emerged as the No.1 Asian commercial radio network in the region. The group recorded a reach of 184,000 – up from 176,000 in the previous quarter.
As standalone serviceS, Lyca Radio increased by 8,000 to 122,000, with average listening hours per listener dropping from 5.1 to 4.3. Lyca Radio closed the gap with rival Sunrise Radio, with just 29,000 listeners between them. Sister station, Lyca Gold was down slightly from 83,000 to 80,000, with average hours per listener remaining at 6.3.
Raj Baddhan, CEO of Lyca Radio Network said, “We are thrilled with today’s RAJAR results, consolidating the group’s weekly reach as the No.1 Asian commercial radio network in Greater London. With only ten years in the market, the stations have quickly jumped to the forefront of Asian radio broadcasting. Lyca Radio Network has been fast adding radio stations to its successful portfolio with both Greater Manchester and Leicestershire being embraced with open arms. As we step into 2025, we are set to shake the market further, so watch this space. Thanks to our wonderful listeners, advertisers and my brilliant team in reaching another milestone achievement.”
