RAJAR: BBC Asian Network holds on to lead in UK

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The BBC Asian Network stayed firm as the UK’s most listened to Asian radio station, in latest audience figures published by RAJAR today for Q3/18.

The BBC Asian Network’s audience was down from 672,000 listeners in Q2/18 to 631,000 listeners in Q3/18 – that’s 6.1% down quarter-on-quarter and just 4.7% down year-on-year. The station’s share has increased from 0.3% a year ago, to 0.4% at present. In further good news for the station, BBC Asian Network’s listening hours were also up from 5.2 hours in Q2 to 5.8 hours in Q3.

Sunrise Radio held on to the crown as the most listened to commercial Asian radio station in the UK with an audience of 315,000 listeners – down from 330,000 listeners, that’s a 4.5% drop quarter-on-quarter. Its listening hours were up from 5.0 hours to 5.1 hours. It share stayed the same at 0.2%.

Panjab Radio’s second round of results on a national basis also proved encouraging with only a small drop in its listening figures. The station delivered a reach of 191,000 listeners – down from 213,000 listeners, equating to a drop of 10.3% quarter-on-quarter. Its listening hours were also down from 4.4 hours to 3.6 hours. Its share stayed static at 0.1%.

Other UK based Asian radio stations such as Radio XL in Birmingham, Sabras Radio in Leicester, Asian Sound in Manchester, Sunrise Radio in Yorkshire and other digital and community Asian radio stations do not subscribe to RAJAR.

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