RadioCentre launches radio diversity report
Commercial radio body, RadioCentre has launched a diversity report called ‘Tuning in to Diversity’, which seeks to complement Ofcom’s survey of diversity in the UK radio industry (expected late July 2019).
The report details initiatives undertaken by the industry and also draws on data from some of the smaller radio stations that may be overlooked due to its focus on larger broadcasters.
It provides examples of work by small specialist stations like Panjab Radio, Mi-Soul, London Greek Radio, Sabras Radio and Sunrise Radio in their local community and a snapshot the diversity of these stations. Unsurprisingly, it found that these stations have some of the highest levels of workforce diversity within the industry, with many reporting ethnic diversity well above 90%.
Tuning in to Diversity is available here and highlights commercial radio’s success with diverse audiences, reaching 62% of black, Asian and minority ethnic (BAME) listeners compared to a 44% by BBC services.
Today we're launching a new report on the diversity of our industry in @UKParliament with the support of the @RadioAPPG. Tuning In to Diversity looks at industry-wide initiatives and some of the smallest specialist stations. https://t.co/lMvrx6vEOh pic.twitter.com/59boTTvjpG
— Radiocentre (@Radiocentre) July 2, 2019
Siobhan Kenny, CEO, Radiocentre, said, “Commercial radio offers listeners a huge choice of stations and has an incredibly diverse audience. We know we can do more to improve diversity in radio and there are a number of great schemes already working with exciting new talent.
“Some of the smallest radio stations have the most powerful stories to tell on diversity, highlighted in our report Tuning In to Diversity. We know that radio will be even more successful with the broadest appeal possible, doing all it can to nurture future talent.”
Margot James MP, Minister for Digital and the Creative Industries said, “Commercial radio plays a crucial role in providing music, news and company for millions of people, from all backgrounds and walks of life. It is no surprise that when a radio station offers a diverse range of presenters, initiatives and music, its audience is also diverse.
“Radiocentre’s new report provides a welcome reminder of the value of celebrating diversity across the industry and the Government is backing a more diverse commercial radio sector through the new Audio Content Fund that will be used to produce distinctive, public service radio programmes.”
