Radio presenter Missy B participates in new ITV1 gameshow ’99 To Beat’

Popular radio presenter Missy B, whose real name is Poonam Sharma, has confirmed her participation in ITV1’s upcoming game show ‘99 To Beat’.

The show, loosely inspired by ‘Squid Game’, features 100 contestants competing in a series of simple yet quirky and often hilarious challenges. Hosted by soap stars and brothers Adam and Ryan Thomas, the show was filmed last year and promises high-energy entertainment.

Speaking to BizAsiaLive.com, Missy B shared her excitement about the show, saying, “Being part of ‘99 To Beat’ was an incredible experience! The energy on set was electric, and the challenges were unpredictable and so much fun. It’s a game of quick thinking and strategy, and I can’t wait for everyone to watch and enjoy the madness unfold!”

Produced by Initial (a Banijay UK company), the team behind ‘Celebrity Big Brother’, ‘Big Brother’, ‘Soccer Aid’, and ‘Tenable’, ‘99 To Beat’ is set to premiere on ITV1 on Saturday, 22nd March at 18:00, airing weekly.

Missy B hosts a weekly show on Sabras Radio in Leicester.