Radio Central has become one of the first Asian radio stations in Birmingham to sign up to Ofcom’s small-scale DAB scheme.
The station helmed by former BBC Asian Network and Radio XL presenter, Anjum Rafiq, will see Radio Central broadcast round the clock to predominantly the Pakistani community. It will compete directly with Radio XL, which broadcasts the entire West Midlands and has a strong Pakistani programming line-up.
The news was shared by Rafiq on his Facebook this morning. He said,
“Dear Friends. It’s with great pleasure that I would like to announce that our application has been approved by Ofcom to broadcast on Small Scale DAB in Birmingham. This is a small step forward, but every step counts towards a leap.
Radio Central will broadcast 24 hours a day 7 days a week on small scale DAB throughout our wonderful city, and will aim to reflect the needs and demands of Birminghams largest ethnic minority community, i.e The Pakistani Community.
On a personal note, I am fortunate to have so many friends who are mostly professional broadcasters and journalists working in Asian Radio and have supported me throughout this exercise in private due to ‘conflict of interest’. Thank you guys!
We have an excellent team of Radio heads who like myself were born to do radio. We are gonna count on your support because Radio Central is being created for YOU!”
Earlier Radio Central was one of five Asian applicants to apply for an Asian community radio station in Birmingham but Ofcom rejected the proposals.