The owner of Red TV and Legal TV is set to launch his next ambitious project called Punjabi World TV, a homegrown British Asian channel for the Punjabi community.

As exclusively revealed last week, the new channel’s programmes will be controlled by ex-Ikonz magazine editor Reena Combo. She started her new post at the channel earlier this week.

Earlier, the network had told BizAsia.co.uk that it had planned to launch The Sikh Channel; however these have now been shelved to make way for a channel with a wider appeal.

Punjabi World TV’s USP will be its interactivity. It is claiming that it will be the one only British Asian channel that will allow viewers to get involved in majority of its shows. A programme strand on the channel called Love Desi TV will also play an integral part in its schedule.

Punjabi World TV launches on Sky Digital as a free-to-air channel on Monday 10th March.