Up and coming infotainment service Punjabi World TV has repositioned itself as a completely Brit-Asian channel with a focus primarily on homegrown shows.
The channel has also been rebranded to Brit Asia TV. It launches on Monday 10th March.
Brit Asia TV’s USP will be its interactivity. It is claiming that it will be the one only British Asian channel that will allow viewers to get involved in majority of its shows. A programme strand on the channel called Love Desi TV will also play an integral part in its schedule.