The news has been doing the rounds for several weeks…its now become official that Pradeep Guha has quit as CEO of ZEE Entertainment Enterprises Ltd (ZEEL).

Punit Goenka, whole-time director and network operating officer of the company, will replace Guha as ZEEL CEO with immediate effect.

Guha joined ZEE in early 2005. During his stint, flagship Hindi general entertainment channel ZEE TV rejuvenated and occupied a strong second spot.

Subhash Chandra’s son Goenka was also actively involved during this period and moved up from the business head of ZEE TV to the network operating officer.

Guha will be pursuing business opportunities and has floated an out-of-home (OOH) outfit.