PTV Global starts BARB reporting

Pakistan’s state broadcaster, PTV Global has begun BARB reporting as of Monday.

As revealed first on BizAsia in January, PTV Global’s tests in February and March proved successful on the official audience measuring system. It will thus join the likes of ARY News, Geo News, SAMAA TV, Aaj Tak, NDTV 24��7, ABP News and News18 India, to become the latest news broadcaster to sign up to BARB.

Official viewing data for PTV Global will be reported from this week.