PTC Punjabi to go BARB rated in August

PTC Punjabi will officially sign up to UK audience measuring body, BARB later this month, BizAsia can confirm.

PTC Punjabi will be the first Punjabi entertainment channel in the UK to report official viewing data. Its rival, ZEE Punjabi is a premium broadcaster, while services like Sikh Channel and Sangat TV are too small to sign-up to BARB, which costs around �40,000 a year.

PTC Punjabi, which broadcasts free-to-air on Sky Digital, will be BARB rated from Monday 25th August.