PTC Punjabi inks deal with Amagi for broadcast operations

PTC Network has selected Amagi cloud platform, a cloud-based technology for TV and OTT broadcasters, to centralize all its operations. As part of the engagement, PTC Network will transition its existing seven channels to the Amagi platform, and additionally launch eight new feeds as part of its global expansion.

Over the last decade, PTC Network has grown significantly reaching audiences in the UK, US, Canada, Australia, New Zealand and parts of Europe, apart From India. “Till now, we were using traditional broadcast models to run our playout and delivery operations. These are not only CAPEX-intensive, but they also limit our ability to scale our global operations and manage it centrally,” said Rabindra Narayan, Managing Director and President, PTC Network.

Using Amagi CLOUDPORT, PTC Network can move its content assets to the cloud, store and manage them centrally. Through a single web UI, PTC Network can configure multiple feeds, define playlists, create schedules, add dynamic graphics, deliver and monitor all its feeds without having a large physical infrastructure.

“This transition will be a game-changer for us as we can now launch new channels on the cloud instantly, and deliver it to any region, any platform, any device in the world. We are absolutely excited to partner with Amagi as we continue on our global expansion,” added Rabindra Narayan.

Amagi will continue to deliver PTC Network channels to leading operators and teleports including Dish TV, Sling, and SKY Broadcasting among others, across DTH and cable platforms.

“PTC Network’s aspirations are truly global. Their decision to embrace cloud technologies is in line with the global trend, and we are very delighted at the opportunity to lead this transition for them,” said Deepakjit Singh, CEO, Amagi. “They can now reach new audiences with shorter lead time, and can launch linear channels on both traditional TV and OTT without investing in additional infrastructure.”

Founded in 2008, Amagi formally debuted in the US in 2017. Amagi is the leader in cloud-managed broadcast services and targeted advertising for TV and OTT, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has deployments in more than 40 countries and delivers more than 100 feeds to audiences worldwide. In addition to PTC Network, Amagi clients include industry heavyweights such as Zee TV, B4U, Discovery Communications’ DSPORT, Viacom18, Turner Broadcasting, Viceland and more.