Priyanka replaces Aishwarya as face of beauty brand?

With Priyanka Chopra’s career booming in India and America, it seems she has just signed deal as face of a beauty brand, replacing Aishwarya Rai Bachchan.

SpotBoye reports that Chopra will step into the role of brand ambassador for this very popular hair product, which Aishwarya has been endorsing for a number of years.

SpotBoye was reported saying, “Looking at Priyanka�۪s increasing popularity in Hollywood, the brand decided to get her on board. In fact, they have had a meeting with the actress as well and formalities are being worked out at the moment. Interestingly, PeeCee has increased her remuneration post her international project, but the brand is getting ready to meet her demands.”

Keep it with BizAsia for more.