Priyanka Chopra’s character in ‘Baywatch’ to be as big as the Joker?

Priyanka Chopra who has taken the West by storm, is all set to give several Hollywood hotties a run for their money with ‘Baywatch’.

The actress and international icon, who essays the role of the anti-hero in the film, will have a special promotional campaign which will center entirely around her.

Inside sources reveal that while the first poster of ‘Baywatch’ will not feature Chopra, she will have a solo poster introducing her character in the film. The campaign has been drawn out on the lines of the Joker aka Heath Ledger in ‘The Dark Knight’, where he wasn’t promoted as part of the rest of the ensemble starcast but had a separate mega budget campaign, that centered around the iconic character.

Adds the source, “Priyanka will have a separate introduction and promotional campaign for Baywatch. The makers are treating her character as importantly as Dwayne Johnson’s and she will have a separate promotional campaign around her character Victoria. It is a mega budget campaign and they will be putting big spends in introducing Priyanka Chopra as she makes her big Bollywood debut.It promises to be as big as the Joker promotional campaign for the Dark Knight”.