Priyanka Chopra terminates contract with Nirav Modi’s brand


Priyanka Chopra, who featured in one of the advertisement campaigns for Nirav Modi, has terminated her contract with the brand in light of allegations of fraud against the billionaire jewellery designer, her spokesperson said today.

Earlier this month, the state-owned Punjab National Bank (PNB) said it had detected a Rs 11,400 crore fraud where Modi allegedly acquired fraudulent letters of undertaking from a branch in Mumbai to secure overseas credit from other Indian lenders, reports The Indian Express.

Chopra had appeared in a TV commercial for the brand along with Sidharth Malhotra. “In light of recent allegations, Priyanka Chopra has chosen to terminate her contract with the Nirav Modi brand,” her spokesperson said in a statement.

Malhotra had earlier told media that since his contract with the brand was already over, he will not seek any legal action. Bipasha Basu, who featured in Gitanjali Gems advertisement, has claimed that the brand, owned by Modi’s uncle Mehul Choksi, continued to use her pictures even after her contract expired. Her spokesperson, however, has clarified that she too was not seeking any legal action against the company.

It was previously reported that Chopra was suing Nirav Modi brand. Dismissing the reports, Chopra’s spokesperson had issued a statement saying, “There are speculative reports that Priyanka Chopra has sued Nirav Modi. This is not true. However, she is currently seeking legal opinion with respect to terminating her contract with the brand in light of allegations of financial fraud against Nirav Modi.”

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