Bollywood actress Priyanka Chopra has signed a record deal with the newly formed DesiHits Universal label.
As a part of this deal, Priyanka will release her debut music album in North America with DesiHits through Interscope Records and in other International markets on Island Records UK.
Priyanka is the first major international signing for DesiHits, which was founded by Anjula Acharia-Bath in partnership with UMG in 2010 as the pre-eminent home for highly creative artists with Indian/South Asian roots. Ms. Acharia-Bath, the Chief Executive of fusion multi-platform media company DesiHits, flew to India with UMG UK Chief Executive David Joseph to sign on Priyanka.
“It has been a long cherished dream which is finally coming true”, said Priyanka Chopra about her music debut. “I am truly excited to have an opportunity to present my musical dimension on a world platform. I am privileged to be a part of the Universal Music – Desi Hits family and to be working with some of the most illustrious names in the music industry. This is a fascinating new experience for me and I am thoroughly enjoying the journey”, added Priyanka.
“Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic. It’s truly a dream come true, and we are very excited to bring this multi-talented artist to the rest of the world,” said Anjula Acharia-Bath, CEO of DesiHits.
“Bollywood has had Priyanka to itself for too long,” commented David Joseph, Chairman and Chief Executive of Universal Music UK. “She has exceptional talent and we look forward to launching her recording career around the world.”