If speculation is to be believed Kareena Kapoor Khan has lost a popular brand to her arch enemy Priyanka Chopra. According to Bollywood Life, the company which goes by the name of Heroine decided to rope in Chopra over Kapoor Khan who acted in the namesake flick.

Khan, who is the face of key brands in the country at the peak of her career is obviously not happy with recent developments. However, she rubbished these rumours and said that she does not indulge in brand endorsements anymore as her movie projects keep her hectic.

On the other hand the brand chosen Chopra as they believed she has more fan following than Kapoor Khan and can link well with the target viewers.

Meanwhile, Kapoor Khan will be next seen in ‘Singham Returns’ opposite Ajay Devgn. And Chopra will be seen in ‘Mary Kom’.