Priyanka Chopra Jonas named brand ambassador for TIFF 2020

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Priyanka Chopra Jonas and Anurag Kashyap have been named brand ambassadors for Toronto International Film Festival (TIFF) 2020.

The 45th annual event, which will be held online this year due to the coronavirus social distancing measures, will be held between 10th – 19th September 2020.

Chopra Jonas and Kashyap join the likes of Martin Scorsese, Alfonso Cuaron, Taika Waititi, Ava DuVernay, Rian Johnson, Denis Villeneuve, and actors Nicole Kidman, Nadine Labaki, Riz Ahmed, Isabelle Huppert, Zhang Ziyi to help TIFF deliver a strong gala this year.

“The pandemic has hit TIFF hard, but we’ve responded by going back to our original inspiration to bring the very best in the film to the broadest possible audience,” Cameron Bailey, Artistic Director and Co-Head, TIFF was reported stating.

She went on to add, “Our teams have had to rethink everything and open our minds to new ideas. In countless video calls over the past three months, we have rebuilt our festival for 2020 drawing on our five decades of commitment to strong curation, support for filmmakers and engagement with audiences.”

Joana Vicente, Executive Director and Co-Head, Tiff also expressed, “We could never have anticipated the global seismic changes we would be facing in 2020. We tapped into the original spirit of the Festival from when it began in 1976 as our guiding light. The distilled edition of TIFF 2020 reflects a deep love of film, passion for our loyal audiences, commitment to the industry and a whole lot of heart.”

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