Priya Singh switches from BBC to ITV

ITV has today announced a restructure of its scheduling team which sees Priya Singh join the network as Head of ITV1 Off-Peak scheduling and Stephen Price promoted to Controller, ITV1 Peak Time Scheduling. Both will report to David Bergg, Director of Programme Strategy.

Priya Singh will be responsible for all ITV1�۪s off-peak schedules, working closely with Alison Sharman, Director of Factual, Daytime and Children�۪s Programming, and her team.

Priya joins ITV from the BBC where she has been Head of Scheduling for CBBC and CBeebies since March 2003. Prior to this Priya was Deputy Scheduler, CBBC One and Two (Oct 2000 ��� Mar 2003). Stephen Price also joined the network from the BBC in June 2004.

Simon Shaps, Director of Television, ITV said: “As ITV�۪s channel portfolio grows and the environment we operate in becomes increasingly competitive, scheduling takes on an ever more crucial and strategic role. David�۪s expertise and application in this area is second to none and his expanded role has given us an opportunity to add yet more expert resource to this all important area.”