Prime TV has positioned itself as a premiere channel that has captured a massive Pakistani audience in the UK through its unique programming offering education through entertainment.
Keeping this ethos in mind, the channel is giving its Wednesday primetime slot an edge, with the launch of a new debate show.
The programme titled ‘Kiva’ takes young masses back to their homeland to investigate issues that touch the lives of their counterparts in Pakistan.
This programme takes issues like peer pressure, drugs, eating disorders, psychological problems, sexual discrimination and parental curfews to new levels of debate through ‘Kiva’.
‘Kiva’ is a Native American word meaning ‘Circle of Wisdom’ which is manifested by the channel as a ‘Beathak of Elders’. The programme is for targeted to an audience of sixteen years and above who raise issues and crossfire of debate between their elders and themselves seeking to resolve their problems. The teenagers in the UK connect and bond with youngsters in South Asia and realise the similarity of issues between them.
Each week a new topic will be discussed. The programme is presented by Ishma Alvi.
‘Kiva’ will air Wednesday nights at 21:30.