A Plus changes brand identity to reflect Europe


Pakistani entertainment channel, A Plus has changed its on-air brand identity to coincide with the logo it has for its Europe beam.

The new logo now reflects the purple, orange and yellow animated brand, which appears in Europe. Previously, A Plus Europe was using the new logo, whilst in Pakistan, the old logo remained. However, the new logo is now unified in both territories.

A Plus Europe launched in January in the UK. Its weekly reach averages around 60,000 viewers, which is far lower than rival Pakistani channels in the UK. A Plus Europe witnessed a boost in its ratings during February owing to the success of Pakistan Super League but has dropped below 100,000 viewers since.

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