In Pictures: Hum Masala go all out to promote PSL 2018 in UK
Hum TV Network is leaving stone unturned to promote cricket property, Pakistan Super League 2018, which will air from next week on Hum Masala UK/Europe.
This is the first time the broadcaster will air the tournament, along with Prime TV.
As well as cross promotions on Hum TV and Hum Masala, the broadcaster is also heavily promoting the series on London radio stations and online via BizAsiaLive.com . The campaign has been conceptualised with UK based Alliance Advertising & Marketing agency.
PSL 2018, now in its third year, will commence on Thursday 22nd February, with live coverage on Hum Masala and highlights on Hum TV.
