Personalised ‘Happy New Year’ e-posters cause Twitter frenzy

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The year ended with a promise of a Happy New Year ahead. And literally so, the first poster of Red Chillies Entertainments Pvt Ltd�۪s next film directed by Farah Khan, ‘Happy New Year’ (HNY) launched on 2nd��January (IST). The poster was first sent to all fans and fan clubs on the social media sites as a gratification for their support and there was a frenzy somewhat created by the official Twitter account of the film who were tweeting personalised posters left, right and centre.

The film stars Deepika Padukone, Boman Irani, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood and Vivaan Shah in lead roles. The film is under-production and the genre of the film is a Musical Heist. This is the first time that a film is being made with a unique genre like musical heist. Happy New Year will release this Diwali.

Farah said, ���My dream project Happy New Year takes another step towards realisation with the first poster being launched today. I believe in cinema that entertains and with a dream cast like this we hope it will be the most entertaining film of the year. Shah Rukh and I have had a dream partnership always and with this our third collaboration we hope it will be a very HAPPY NEW YEAR indeed!�۝

���It�۪s incidentally become a tradition with us at Red Chillies to make an announcement of our films on Jan 2nd. We did so with Ra.One, then with Chennai Express and now with Happy New Year. Karim Morani, I and everyone involved with HNY would like to share with you all our enthusiasm. We all are having a lot of fun making this film and are super thrilled to share the first glimpse, said Karuna Badwal, Co-Producer, Red Chillies Entertainments Pvt. Ltd.

Digigraph is a preferred technology/App partner of Twitter based in Los Angeles who on special request from Twitter India agreed to undertake this first of its kind initiative for any film ever across the globe. For the same the company cancelled its Christmas breaks even though an American company, as they believed that this could set a new trend across the globe. Any Twitter user who is a fan of the movie or the cast as well as the director has received a personalized poster signed by the artist of their choice addressed specifically to the fan in his name in the artist�۪s own handwriting as well as language delivered to each fan on his/her twitter handle.

���Innovation has always been at the core of our marketing strategy. This year in particular, we have taken some novel strategies for the digital platform, which has been done for the first time. I would like to take this opportunity, on behalf of all of us at Red Chillies, to thank Twitter and Digigraph. The digital team of Red Chillies has yet again done a very exciting job. It�۪s really going to be a Happy New Year,�۝ said Venky Mysore, CEO Red Chillies Entertainments Pvt. Ltd.

���Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought our users closer to their favourite films and stars for years. We applaud Red Chillies Entertainments Pvt Ltd for innovating on our platform on the occasion of the first ���Happy New Year�۝ poster and for engaging its audience in this groundbreaking way,�۝ said Rishi Jaitly, India Market Director, Twitter.

Tom Smart, co-founder & COO of Digigraph.me said on this association, ���We are humbled and honoured to help renowned Indian film studio, Red Chillies Entertainments Pvt. Ltd. in building awareness for the release of the poster of their new film, ���Happy New Year,�۝ fans from around the world will now be able to personally take part in the moment by requesting, claiming and sharing personalized, and collectable digital photos, digitally autographed by the stars in the movie and delivered instantly into Twitter newsfeeds and other social media networks.�۝

Red Chillies has been always known for marketing innovations & for trying breakthrough technologies in the entertainment space to deliver something engaging.

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