PCB set to announce TV rights this month

The Pakistan Cricket Board (PCB) will announce this month the new TV rights holder for Pakistan cricket matches held in the country over the next four-years.

Before that, however, the board has invited broadcasters to take part in the tender process, which starts this week. According to information available to IndianTelevision, the PCB is setting no floor price.

Current rights holder Ten Sports won the bid last time around for $42.5 million. It is not yet known what Ten Sports will bid this time. ARY Digital is also set to bid heavy. ESPN STAR Sports MD RC Venkateish says that the company is examining different factors before it decides on its course of action.

Sony Entertainment Television Asia will not be bidding for the rights due to the uncertain nature of the country.

There are 10 tours in all during the period 2009-2013. Two of these will be by India, with the first being scheduled for January 2009. The rights will include a total of 26 Tests, 43 ODIs and eight 20-20 games.

Keep it with BizAsia.co.uk for latest on who will walk away with the UK TV rights for these matches.