‘Pavitra Bhagya’ faces axe on Colors?


Colors is reportedly planning to shutdown its recently launched series ‘Pavitra Bhagya’ due to poor ratings.

According to SpotBoye, the Ekta Kapoor production starring Kunal Jaisingh and Aneri Vajani, is under the scanner due to poor ratings. In India, the show has under performed, similarly in the UK, ‘Pavitra Bhagya’ ranks as one the least watched on the channel.

With broadcasters tightening their budget purse strings due to the coronavirus pandemic, it won’t come as a major surprise for TV channels pull the plug quicker on poor performing shows.

At the time of filing this article, BizAsiaLive.com was awaiting a response from Colors.

Keep it with BizAsiaLive.com for more.

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