Panjab Radio has today announced, that it has submitted an application for an FM radio licence to broadcast Panjab Radio in the Coventry area.
Panjab Radio currently broadcasts on digital radio across the West Midlands, London, the North East and West Yorkshire. This is the first time it has bid for an FM licence, or proposed a purely local version of the successful Punjabi-formatted radio station.
“With nearly 50,000 Asians in the Coventry area we۪ve been asked time and again why there isn۪t a radio station for this community” says Managing Director Surjit Singh Ghuman MBE.
“FM licences rarely become available, so we۪ve spent the last six months working with the community to devise plans for the perfect radio station. We۪ve also commissioned independent research into the tastes and interests of Coventry residents and analysed the output of the existing local radio stations. If there was every the time for a Punjabi radio station, this is it!
According to a press release from Panjab Radio, thee 96.2 FM frequency is currently occupied by Touch FM, which has just 18,000 listeners each week compared to Free Radio Coventry (previously Mercia FM)۪s 101,000 and BBC Radio Coventry & Warwickshire۪s 73,000.
Ghuman continued, The 96.2 licence whether as Kix 96 or Radio Harmony has historically been occupied by specialist radio stations, its current incarnation as a mainstream station offers nothing new to Coventry and clearly their current listening figures bear that out.