In a move to tap into the e-generation crowd, ZEE UK has roped in the online sensation, Pammi Aunty to promote its ‘All ZEE No Fee’ campaign, which got underway this week.
The campaign has been launched to push ZEE TV, ZEE Cinema, ZEE Punjabi, Zing and &TV, which all joined the Sky Original Pack today, meaning they’re now accessible to all Sky customers.
The video of Pammi Aunty was released by ZEE UK earlier today, which shows the popular character talking to a friend in London on the phone in her usual candid style. She is seen talking about the ‘All ZEE No Fee’ campaign and boasting about how much money a previous ZEE subscriber would now save. ZEE TV is also shown playing in the background on television.
Watch the video below.
— Zee TV UK (@zeetvuk) August 1, 2017