Pakistan media regulator, PEMRA (Pakistan Electronic Media Regulatory Authority) has come down heavy on Indian television shows being broadcast in the country.
According to reports, PEMRA is not keen on Pakistan broadcasters airing excessive foreign content and has reduced Indian content to just 6% total air time. PEMRA has now given each broadcaster a 45-day deadline to abide by the new rules or else face “strict action”. Aaj TV reports that the decision was prompted by complaints from owners of television channels and “concerned citizens”.
PEMRA chief Absar Alam said, ���Only license-holder TV channels can telecast foreign content and Pakistani TV channels can air Indian content with less than 6% of total air time, starting October 15, 2016.�