Pakistan Ratings: ‘The Donkey King’ biggest ever television premiere


Animated movie ‘The Donkey King’ has had its biggest ever premiere on Pakistani television.

The film, which premiered on Geo TV on Eid Sunday, 24th May at 19:00, garnered the highest ever rating (GRPs) among cable & satellite audience of all ages and genders, according to Kantar Media Pakistan. ‘The Donkey King’ dethroned ‘Teefa in Trouble’ as highest rated TV premiere in history. The film got a whopping 36.8 million impressions.

Commenting on the success of The Donkey King TV premiere, Asad Qureshi, COO, Geo Entertainment said, “Geo laid the foundation for the revival of Pakistani cinema by producing Khude ke liye in the past and now it continues to be the favorite platform for the biggest and best of Pakistani blockbusters. The Donkey King on Geo Entertainment proved to be the most successful TV premiere ever, and we would like to thank our audience for the overwhelming response and appreciation.”

Aziz Jindani, the creator of the film, too commented on the success of TV premiere and said, “We always promised that ‘The Donkey King’ is a film for all ages and the record viewership number of its premiere reaffirms that fact. In particular, it is most gratifying to note that during the film’s premiere, almost every second child in Pakistan who was watching TV at that time was glued to Geo Entertainment, which is not a kids’ channel per se. This presents a compelling case for producing more animated content for TV in future. Stay tuned!”

‘The Donkey King’ features the voices of Jan Rambo, Ismail Tara, Hina Dilpazeer, Ghulam Mohiuddin, and Jawed Sheikh.

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